Our client, a leader in Consumer Packaged Goods (CPG) with multiple categories of products is looking for a skilled and strategic marketing achiever to lead the strategic development of our long-term innovation pipeline and our commitment to service and quality.
Reporting to the Executive VP Marketing, the successful candidate will be a self-motivated leader who’s able to set and attain performance goals and isn’t afraid of a fast-paced, high responsibility hands-on environment. He will lead a team to advance insights & innovation market leadership for the company. This role requires a collaborative approach, working cross-functionally with Sales, Innovation, R&D, Finance and Operations. The candidate will be a thought leader at the forefront of advances and innovation in capability for their industry; Identifying, aligning, and embedding and these capabilities into the company way.
Responsible for identifying white space, leveraging consumer insights to develop concepts, assessing feasibility, validating market viability and creating business propositions and coordinating commercialization;
Establish and lead a strong innovation process culture and disciplined cadence in innovation, key supporting R&D work processes, cross-functional project team meetings;
Identify and articulate key business issues and gaps uncovering opportunities in marketing objectives and strategies;
In-depth knowledge of consumer trends and implications as well as a comprehensive of techniques (Qualitative, Quantitative, Choice Models, Behavioral Science, etc.) and world-class methodologies for marketing research and insights practices;
Oversee innovation pipeline development & validation;
Work effectively across business functions (R&D, Sales, Supply Chain and Finance) to deliver innovation to the market.
University degree with a graduate degree in business/ marketing or equivalent executive-level work experience. MBA will be an asset;
Minimum 10-15 years of experience in all aspects of marketing, market research and insights;
Minimum 8 years of experience in senior leader role;
Proven experience leading breakthrough new product development from concept through to launch;
Proven track record of effectively owning & winning complex initiatives and leading cross-functional teams;
Agility and ability to prioritize and maintain focus in complex and fast environments;
The successful candidate is recognized for his/her ability to easily and effectively alternate from strategic thinking to hands-on activities;
Team player, innovative, results-oriented and customer focus, business sense;
Excellent communication, organization, and presentation skills. Architect of social media as a powerful marketing tool;
Bilingual (English/French) writing and speaking; Good knowledge of Microsoft Suite.
If you are at the peak of your profession and enjoy being part of a team evolving in a dynamic environment and are focused on business growth, please submit in confidence your resume in Word or PDF format by email to email@example.com
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Only those candidates selected for an interview will be contacted.
Our client is oriented toward Equity in Employment.