SENIOR DIRECTOR, MARKETING INSIGHTS & INNOVATION

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Our client, a leader in Consumer Packaged Goods (CPG) with multiple categories of products is looking for a skilled and strategic marketing achiever to lead the strategic development of our long-term innovation pipeline and our commitment to service and quality.

Reporting to the Executive VP Marketing, the successful candidate will be a self-motivated leader who’s able to set and attain performance goals and isn’t afraid of a fast-paced, high responsibility hands-on environment. He will lead a team to advance insights & innovation market leadership for the company. This role requires a collaborative approach, working cross-functionally with Sales, Innovation, R&D, Finance and Operations. The candidate will be a thought leader at the forefront of advances and innovation in capability for their industry; Identifying, aligning, and embedding and these capabilities into the company way.

Key Responsibilities:

Responsible for identifying white space, leveraging consumer insights to develop concepts, assessing feasibility, validating market viability and creating business propositions and coordinating commercialization;

Establish and lead a strong innovation process culture and disciplined cadence in innovation, key supporting R&D work processes, cross-functional project team meetings;

Identify and articulate key business issues and gaps uncovering opportunities in marketing objectives and strategies;

In-depth knowledge of consumer trends and implications as well as a comprehensive of techniques (Qualitative, Quantitative, Choice Models, Behavioral Science, etc.) and world-class methodologies for marketing research and insights practices;

Oversee innovation pipeline development & validation;

Work effectively across business functions (R&D, Sales, Supply Chain and Finance) to deliver innovation to the market.

Qualifications :

University degree with a graduate degree in business/ marketing or equivalent executive-level work experience. MBA will be an asset;

Minimum 10-15 years of experience in all aspects of marketing, market research and insights;

Minimum 8 years of experience in senior leader role;

Proven experience leading breakthrough new product development from concept through to launch;

Proven track record of effectively owning & winning complex initiatives and leading cross-functional teams;

Agility and ability to prioritize and maintain focus in complex and fast environments;

The successful candidate is recognized for his/her ability to easily and effectively alternate from strategic thinking to hands-on activities;

Team player, innovative, results-oriented and customer focus, business sense;

Excellent communication, organization, and presentation skills. Architect of social media as a powerful marketing tool;

Bilingual (English/French) writing and speaking; Good knowledge of Microsoft Suite.

If you are at the peak of your profession and enjoy being part of a team evolving in a dynamic environment and are focused on business growth, please submit in confidence your resume in Word or PDF format by email to jacques.lepage@lepageintl.com

LinkedIn Page

Visit our website at lepageintl.com and follow us on our LinkedIn Career Page

Only those candidates selected for an interview will be contacted.
Our client is oriented toward Equity in Employment.

7 CEOs that you should follow on social media

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The revolutionary effect social media has had on the global sharing of ideas is undeniable. Even the biggest global business leaders take note when a peer tweets, as the takeaway from such an insight can be extremely valuable.

In a time when even the President of the United States religiously pours his insight into a globally accessible social media vacuum, honing into the right list of leaders to follow is a tool that all within the corporate sphere should be utilising.

 

And while the business takeaway of following President Trump may be questionable, there are an astonishing number of iconic magnates sharing their thoughts on the finer points of staying innovative in 2019.

Arianna Huffington

Huffington’s second name is synonymous with the news voice of the Millennial generation. The Founder of Huffington Post is a vocal critic and shares her candid opinions via Twitter. As both the Founder of a multi-national news network and the CEO of Thrive, her cutting-edge commentary is often as insightful as it is timely.

Tim Cook

Steve Jobs’ death left a CEO-sized hole in Apple’s management. Despite having such gigantic shoes to fill, Cook has cultivated a professional reputation that has maintained Apple’s famously innovative leadership since he took the position in August of 2011. As the leader of one of the world’s most successful companies and a tireless technology fanatic, Cook has a massive amount of insight to offer his followers.

Mary Barra

Despite not being a household name like others on this list, CEO of General Motors Mary Barra is a poster woman for strong female leadership in a male dominated industry. Her 447,000 Twitter followers are witness daily to her considered and welly-communicated thoughts and insights.

Reed Hastings

Netflix CEO Reed Hastings is revered for managing to direct the once-physical film rental company into the digital age, becoming one of the most valuable assets in the media sector. Hastings, who also serves on the Board of Facebook, is an undisputed tactical visionary, and a highly valuable insight for those looking to recreate his success in their own industries.

Daniel Ek

With over 207million active monthly users, 96million subscribers and 15billion hours of listened content, Spotify is one of the few companies with a sector-cornering digital enterprise innovative enough to rival the innovation of Netflix. The brand’s Founder is a prolific trendsetter, and his influence is duly noted by his 120,000 Twitter followers.

Brian Chesky

At the age of just 27, Chesky founded the highly influential travel brand Airbnb, a company with a current valuation of £23million ($31billion). As a strong believer in the revolutionary power of technology, Chesky is an avid user of Twitter and ensures that his considered tweets are insightful for his nearly three-hundred-thousand-strong audience.

Jack Dorsey

It would be hard to discuss the power of social media without citing one of its founding fathers. Jack Dorsey is the key visionary behind the Twitter platform, which currently boasts 326million monthly users. Dorsey was the first business magnate to embrace the sight and set the path for thousands. Adopting the simple username @jack, Dorsey currently tweets to an audience of 4.14million followers.